Magnolia electric co poster by Dirk Fowler

This design by Dirk Fowler is a good example of an effective use of figure ground relationship. Dirk creates a stong sense of depth by making the negative space of the clouds appear to overlap the text. He does this by simply removing the shape of the clouds from the bottom of the test. The clouds appear to be in front of the sky with the tractor and text nestled inside of them.

I chose another poster for magnolia electric co by Doublenaut to link here because of its strong figure ground relationship and to compare and contrast posters for the same group by different artists.

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